Be Sexy. Be Safe.
CLIENT: ACON / STIGMA
THE BRIEF: Aimed at gay men under 30 who are sexually adventurous and haven’t been tested for STIs in the past 12 months, the campaign brief was to humorously engage the audience with the subject of STI testing over a long-running social media campaign to run throughout 2017.
THE PROJECT: We conceived and produced a comedy web series which told three separate stories, each running for 5 episodes. Season 1 was hosted on a microsite , besexybesafe.org.au and 15-second social media promos were created for each episode. We also produced assets for a print and online stills campiagn to drive traffic to the site. Season 3 is currently in production.