THE BRIEF: To engage General Pants' online audience to announce the opening of a new flagship store on George St, Sydney.
THE PROJECT: We developed a visual script based on an agency concept and filmed for a day on 2X RED Cameras in Sydney's CBD with partially naked models.
THE BRIEF: To create a an immersive celebration of Krug Champagne, based on a pre-existing interview with Olivier Krug.
THE PROJECT: We edited the extended interview with Olivier Krug down to an efficient moment of storytelling which conveyed the essence of the brand message. Using a high-speed motion picture camera we captured the narrative of Krug Champagne at the jj splice studio.
CLIENT: Beyond Blue / national LGBT health Alliance
THE BRIEF: To create engaging video and stills content to convey they key messages to support Beyond Blue's Wingmen online toolkit, which is a resource for gay men to help their mates who are struggling with depression and anxiety.
THE PROJECT: We conducted interviews at the jj splice studio with gay men who have experience helping a mate through depression and anxiety. Additionally, we developed a dramatic recreation of a situation in which someone has reached out to their mate to offer support. The content was delivered as we-bready embeddable video links which now appear on the main resource at www.wingmen.org.au
THE BRIEF: To showcase the manufacturing process of State of Escape luxury handbag range, emphasising the hand-crafted and tactile nature of the process.
THE PROJECT: We filmed for half a day at the State of Escape Factory using the RED Epic-W 8k Helium camera and constructed various versions of the story for dissemination on Facebook, YouTube and Instagram
Deni Hines - The Soul Sessions
CLIENT: INSIDER TRADING MANAGEMENT
THE BRIEF: To create two cost-effective, high-production-value music videos to launch singles from Deni Hines' album THE SOUL SESSIONS.
THE PROJECT: We developed two contrasting visual styles: in the first instance, high-contrast monochromatic imagery with a floating camera and for the second clip, highly saturated portraiture with a locked-off camera and mapped projection over Deni's face with a rear-projected background.
Be Sexy. Be Safe.
CLIENT: ACON / STIGMA
THE BRIEF: Aimed at gay men under 30 who are sexually adventurous and haven’t been tested for STIs in the past 12 months, the campaign brief was to humorously engage the audience with the subject of STI testing over a long-running social media campaign to run throughout 2017.
THE PROJECT: We conceived and produced a comedy web series which told three separate stories, each running for 5 episodes. Season 1 was hosted on a microsite , besexybesafe.org.au and 15-second social media promos were created for each episode. We also produced assets for a print and online stills campiagn to drive traffic to the site. Season 3 is currently in production.
MUSIC VIDEO series
Director: timothy may
Cinematographer: Charles Mori
CLIENT: AUSTRALIAN FEDERATION OF AIDS ORGANISATIONS (AFAO)
THE BRIEF: Design and implement a video, print and web campaign aimed at same-sex attracted men between the ages of 18-26. Campaign objectives were to increase HIV awareness; increase engagement with HIV testing; increase HIV risk reduction knowledge; increase understanding of relevant youth services and reduce stigmatising language and attitudes.
THE PROJECT: We recruited five young gay men from around Australia and filmed interviews and observational material over a week. We produced 10 short subject-specific videos which were hosted on a microsite, outspoken.org.au. Additionally, we created 15-second promos for each of the videos, and a character-introduction promo for each character. These were used by the client to create a social media campaign to drive traffic to the micro-site. Other campaign assets included printed posters, thumbnails, and animated banners for online advertising.
Evoluzion Music - Changes
Director / cinematographer / editor: Dean Francis
The Queer Agenda
(Mardi Gras Film Festival Trailer)
THE BRIEF: Originate an engaging trailer for the Mardi Gras Film Festival to screen before each session of the film festival and on cable and free-to-air television as well as online.
THE PROJECT: Craig Boreham wrote & directed the trailer which was filmed at jj splice and featured a diverse cast of characters. An aged-film look was developed using scans of old 16mm film reels. The 1-minute theatrical version was delivered on 2k DCP and the shorter versions were delivered to broadcast spec as well as compressed for social media distrubution.
CLIENT: LGBT HEALTH ALLIANCE
THE BRIEF: To engage LGBT youth with personal video stories of community members who defy social expectations of gender and sexuality. Videos were launched during a Google Hangout online film festival and followed by a live streamed discussion with participants and experts.
THE OUTCOME: We created four short documentaries focused around themes of gender identity, family, and bisexuality. We supervised production of a further ten documentaries from filmmakers around Australia and created weekly 15-second promos to raise awareness about the Google Hangout events.